Singer and dancer JoJo Siwa has rebranded from her bubbly persona and colorful wardrobe to embrace an edgier style. On April 5, 2024, she released her single “Karma,” accompanied by a music video showcasing her new look and style. The public has expressed mixed reactions. While some have supported her experimentation and commended her bravery, others have been skeptical of her transformation and quick to criticize her comments about her new direction as a musician. In this article, we compare the two different styles that JoJo Siwa has showcased so far to help determine which is better.
Past: Youthful and Vivacious Young
- Unforgettable and Iconic
Siwa’s big bows and high ponytails are an iconic trend. When they were at their peak, it was hard to walk into a store without seeing her face branded on every girl’s dream bow, which likely explains how 80 million bows have been sold. The fashion trends Siwa has set will forever be iconic, and her continuous support and ownership of this trend are important. - Appeal to a Younger Target Audience
Siwa’s earlier style resonates deeply with a younger audience, capturing a youthful essence admired by many. In a world where children are confronted with adult-like images and expectations, Siwa allows young kids to celebrate the innocent nature of childhood. Her old style provides a sense of belonging and expression for young fans, encouraging them to have confidence and embrace who they are.
Present: Pop-infused Edgy and Mature
- New form of Self Expression
Siwa has expressed that her transformation is her way of transitioning from a child star to an adult star. Alongside this, she has shown admiration and appreciation for Lady Gaga and Miley Cyrus, citing them as some of the people who have had the greatest influence on her. Siwa has also stated that she wanted her transformation to be as bold and impactful as possible, hoping to attract attention, both positive and negative, so that the world can see that “she just did that.” - Fitting Music to Support Stage-Presence
Siwa is known to be a strong performer with great stage presence. Her new music enables her to better synchronize her energy with her performances. She has previously expressed her hopes to be remembered as confident and charismatic, and rebranding allows her to take a step closer to embodying these qualities and embracing a more mature style. Siwa has already showcased her versatility as an artist, and now it is time to make a strategic move to elevate her talents further.
There are several other reasons why one may strongly support or disapprove of Siwa’s rebranding. What are your thoughts about “The Polarized Transformation of JoJo Siwa”? Go to https://bit.ly/CTJun2024 or scan the QR code and tell us where you stand! Votes are collected until August 10 2024, and results will be released in the September 2024 issue of The Tattler.