In recent years, protein has transformed from a basic food group to a full-blown cultural obsession among members of Gen Z on social media. Creators and influencers promote high-protein meal plans, with “what I eat in a day” videos centered around protein-focused diets and countless product reviews of protein powders and shakes. Whether it’s a response to body positivity movements that emphasize strength or a reflection of growing health awareness, protein is under the spotlight. As teens load up on supplements and expensive snacks, some experts warn that the trend is overhyped.
In this article, we discuss the following question:
Should Gen Z chill out on the protein craze?
| Support: Gen Z’s protein obsession is a positive one. | Opposition: The protein trend has gone too far. |
| 1. A shift towards idealizing strength over thinness. Unlike past generations who chased unrealistic beauty standards centered around being skinny, Gen Z is embracing muscle-building and strength. This empowering ideal encourages a healthier body image and combats the toxicity that comes from diet culture. | 1. Excessive consumption is no longer a good thing. While protein is important, excess intake, which could easily be done through powders and supplements, can strain kidneys and lead to dehydration and nutrient imbalances. Experts caution that the average person does not need as much protein as influencers claim, and overconsumption can be dangerous. |
| 2. Better health and nutrition awareness. With eyes on protein, more people are becoming aware of what they eat, reading nutrition labels, and thinking more carefully about their diets. This focus can be a healthy practice that also leads to muscle development, increased energy, and long-term benefits such as longevity and bone strength. | 2. A high cost and unhealthy lifestyle. Protein-rich diets that are fueled by fancy shakes and snack bars can be expensive and inaccessible. Worse, more and more people are choosing to skip real food for ultra-processed protein products, which may do more harm than good in the long run. |
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